The station started 13 years ago and is Kenya's heritage station for all things Asian. The station’s main audiences are Asian but now have a growing European and African listenership of people who appreciate Asian culture and music.
East FM enjoys a strong connection to all Asian communities. It is involved in Asian religious, social and cultural activities. “East FM’s crew dances with different communities all through the nine nights of Navratri, prays and fasts with them during Ramadan, lights up their lives during Diwali and becomes their Santa at Christmas” says Operations Director Jasmine Postwalla.
East FM has also attracted listeners from the vast Kenyan Diaspora seeking Bollywood music. Our feel good format blended with new hits and a dash of olden-goldies is a winning formula well received by our audience. The greatest market listening to us is in the high spending age group of 25-45.
East FM has been voted by internet users in Kenya as the No 1 Asian station. In an internet survey covering the Asian community, Media monkey, the world leading survey tool on the internet confirmed that 88% of all participants chose East FM as their principle source of Asian entertainment. The survey confirms East FM’s unchallenged audience leadership in the moneyed Asian community.
East FM is a trendsetter in providing relevant content on social issues and current affairs whilst also providing up to the minute Bollywood updates,‘If you didn’t hear it on East FM, it probably never happened!’ said an avid listener in Mombasa. The station’s signal covers Nairobi and Mombasa and it is the home of all Asians in Kenya. We’re also live on the world wide web with our high quality live streaming.
QUOTES
| For us, being on East FM is no longer advertising; we see it as a critical forum for a meaningful discourse where East FM listeners interact
& bond with our brands on a daily basis. We have reaped the benefits from this engagement through the promotions we have had in
partnership with the station and are satisfied to have their listeners as part of our loyal consumers.
Mitul Shah, Team Leader Sales &Marketing, Bidco Oil Refineries Ltd. |
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| “Innovative ads and aggressive promotion by East FM has put our Simba cement brand as a front runner in the cement sector. Being a new
entrant into the cement sector, East FM has helped us to become a household name; definitely our sales growth has gone on high levels.” -
Kaushik Pandit, Director, National Cement Company Ltd. |
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| “We sponsor the ‘Shillings & Cents’ program in the Rush hour. We were impressed with the efforts that the East FM production team put
in to understand our requirements and construct a property to our satisfaction. We are pleased with the results and it is giving a very good
exposure of our products and services to our focused target audience amongst the listeners of East FM.”
Suprio Sengupta, General
Manager (Marketing and Product Development), I & M Bank Ltd.
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| “East FM has contributed to increasing the numbers of our event in Mombasa, by bringing the upcountry members down to coast. Our
future projects will undoubtedly be with East FM because we see the value. The kind of coverage you have, the presenters, the quality of
entertainment – you guys, do a fantastic job!”
Rajul Malde Chairman Oshwal Yuvak Sangh (Mombasa).
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