East FM has a department dedicated to finding solutions for your marketing objectives. Call +254 (20) 533777

Sponsorships and promotions are an important part of marketing and East FM is a powerful medium through which products can be ‘co-promoted’.

Our expertise and knowledge is at your disposal to create, plan and implement the most effective sponsorship or promotional package to meet your sales objectives.

This tremendous opportunity to use radio in a creative and innovative way will not just enhance your corporate image (with excellent PR strategies), but bring in actual sales.

Being live, topical and dynamic, radio enjoys a close relationship with its listeners - organisations should take advantage of this phenomenon.

Whether listeners tune in for curiosity, pleasure or information; pick the phone up to participate in a competition, SMS or visit a radio roadshow, this interface motivates the audience to action. The result is achieving desired target market goals.

At East FM, a variety of sponsorship and promotional opportunities exist – Business and Finance, Traffic, Weather, Food and Cookery, Golden Oldies, Hindi Pop, Bhangra, Remixes, Live Interviews, Entertainment, Travel - the list is endless! For tailor–made marketing, please call our Sales department.

Why advertise with East FM?

No other medium in Kenya reaches the Indian/Pakistani community as perfectly. East FM fills a current cultural gap with variety and quality. With one advert placement you can reach thousands of people in the region.

Radio is the most inexpensive advertising medium. Commercials are cheap to produce and placement costs are incomparable to other media.

Frequency creates memory retention and loyalty. Frequency is economically feasible due to the competitive costs. Repetition creates a reputation that is impossible to ignore or miss.

It is both intimate and intrusive because it is transmitted for 24 hours and reaches people everywhere (indoors and out, at home, in the car, at work and at play). Radio is everywhere.

The right listener will be reached by featuring your advert at the optimum time to benefit you. A specific and affluent market (businesspersons, housewives, teenagers, etc) will be targeted for the appropriate product and service.

Radio is immediate and flexible with its short lead times for both production and placement. The latest news and changes can be announced in a matter of a few hours.

Radio is participative – unlike other mediums, it involves listeners on a one-to-one basis, either on the phone or personally (through roadshows), besides mass broadcasts. In addition, more people wake up to radio than any other medium.