a 24 hour Asian radio station heard on 106 FM and channel 806 via satellite on Worldspace to over 110 countries. A brain child of our Managing Director Arjun Ruzaik with his partners Kim Patel and Bina Patel .EAST FM commenced transmission on 9th February 1998 and has since not looked backed and is breaking barriers to reaching over 150,000 (then) Asian listeners in Kenya alone.

is a station that captures a unique niche market and no other medium reaches this affluent target market of adults and children covering all ages.

The station offers 24 hour music, with its main mode of presentation being in English & Hindi with a touch of Urdu, Gujarati and Punjabi. The music comprises of both contemporary, Bollywood, Hindi Pop and the traditional classical Indian melodies. News from World Radio Network, Zee TV and its own source is transmitted everyday to keep you informed about current affairs. Business and sports is also covered.

Not only is a media house but it’s also involved in charitable projects such as the "SAVE A KENYAN CHILD" which raised pledges approaching Kshs. 920,000.00 in the project’s first year, 2002.

It is also the pioneer in the hosting of the Miss India Kenya™, which is in its fourth year. This event showcases the “beautiful, talented Kenyan Asian woman”.It has also gained the reputation for holding the most “happening” road shows. have been able to bring into the Kenyan music scene big names like Taz of the Stereo Nation, Kamaal Khan, B21, Shaan, DCS, RDB, Jassi Sidhu to name a few. And they keep on getting bigger.

is a station of its time, both entertaining and informative, a real asset to its listeners – your cradle of sound.

commercially has been the love of Advertisers in all fields. In the year 2002, was one of the most chosen stations by advertisers in various categories. This included Clothing, Food, Transport, Financial & Insurance, Corporate & Multi-brand Industries and Shopping Areas. In the 1st quarter as per Steadman Ad-spend quarterly report, 2003, was the number one choice of Advertisers as it recorded the highest Ad-spends than any other FM radio station in Kenya.